Sennheiser has expanded its collaboration with fabric London to include live events, consumer activations and audio storytelling ‘designed to explore the technologies, expertise and creative processes behind exceptional sound clubs, live shows and personal listening’.
As part of the partnership, Sennheiser will host a series of exclusive events with fabric – one of the world’s most influential electronic music institutions – at The View from The Shard, offering world-class electronic music in one of London’s most iconic venues. These will kick off in August with a performance from electronic music pioneer Sven Väth, with further events taking place throughout the year.
The collaboration extends to music fans, with fabric followers able to enter exclusive competitions to win a bespoke fabric Edition of Sennheiser’s new flagship Momentum 5 Wireless over-ear headphones. Working alongside fabric’s sound and production teams, Sennheiser will develop content designed to provide long-term educational value, offering insight into the expertise, decision-making and technologies behind world-class audio experiences.
The partnership will also showcase the real-world application of professional audio technology through collaborations with artists and creative communities, including Orii Community, which supports emerging and underrepresented talent. These collaborations will give insight into how Sennheiser gear is used in live performance settings, including digital wireless microphone solutions such as EW-DX, to help artists, engineers and production teams deliver high-quality audio in demanding environments.
Sennheiser’s HD 25 headphones will be a key feature throughout the partnership. For more than three decades, the HD 25 has been regularly used in DJ booths, broadcast environments and professional monitoring systems around the world. The audience will get a closer look at the enduring role these professional headphones play in contemporary DJ, on-location broadcast, and film monitoring.
‘The collaboration with fabric reflects how we approach brand partnerships at Sennheiser: Connecting culture, technology and community to create authentic experiences around sound’, says Andreas Andersson, Regional Marketing Manager at Sonova Consumer Audio UK.
‘This partnership is about much more than technology’ says Jacob Hansen, Senior Progamming Lead at fabric. ‘It’s about bringing together Sennheiser’s expertise across both professional audio and personal listening to create experiences where exceptional sound becomes part of the storytelling. Together, we are opening exciting new spaces for electronic music, giving artists and audiences new ways to connect while celebrating the craft behind great sound.’