Supporting a wide range of exhibition and programming needs at the Bob Dylan Center in Tulsa, Oklahoma, where the Bob Dylan Archive resides, are Genelec Smart IP loudspeakers.
Since opening in May 2022, the venue has been the permanent home of the archive, presenting more than 100,000 artifacts spanning the life and career of the legendary songwriter.
Audio is a critical component of the visitor experience, with playback deployed across both floors to support ambient sound, film installations, curated playlists and exhibit-specific content.
The system includes 23 Genelec 4430A Smart IP Installation Speakers and 13 Genelec 4040A Installation Speakers, along with a 7370A SAM Studio Subwoofer and a 7350A SAM Studio Subwoofer, providing even coverage, flexible zoning and precise level control across multiple environments. The facility’s theatre employs 4430As.
‘We wanted visitors to be surrounded by Dylan’s music and story from the moment they walk in,’ says Bob Dylan Center Senior Director, Steve Jenkins. ‘With an audio system that spans both floors, we’re able to move from subtle ambient playback to more powerful music cues – especially in the 1965 Newport Folk Festival showcase, Dylan’s infamous “going electric” moment – while maintaining both clarity and balance throughout the building.’
A key application of the system can be experienced in the exhibition, Going Electric: Bob Dylan ’65, which explores one of the most pivotal moments in popular music history – Dylan’s performance at the 1965 Newport Folk Festival. The exhibit culminates in a multimedia presentation for which a carefully curated, room-filling playback environment reinforces the energy and cultural impact of that performance while remaining controlled and intelligible within the gallery space.
Throughout the facility, the Genelec Smart IP platform enables precise zone-based control and system flexibility, allowing staff to tailor playback levels independently across galleries, adjust content in real time and maintain a consistent listening experience as visitor traffic fluctuates. This is particularly important in balancing ambient audio with the centre’s headphone-based guide system, ensuring that individual and shared listening experiences coexist without interference.
The system also plays a central role in the centre’s theatre environments, including the multi-screen Multitudes installation and dedicated screening rooms, where clean, evenly distributed audio coverage enhances storytelling and supports long-duration playback with complete reliability.
‘We routinely hear from patrons and guests how good everything sounds,’ Jenkins says. ‘From the galleries to the theatres, the system has been seamless and completely dependable – it just works.’
By combining Genelec’s Smart IP technology with thoughtful exhibition design, the Bob Dylan Center has created a flexible, high-performance audio environment that supports both artistic storytelling and operational control, bringing visitors closer to the music, history and cultural legacy of one of the most influential artists of all time.
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