Belgian amplifier manufacturer Apex has named Merging Select Lda as its exclusive distributor for Portugal. The company serves both the live rental market and installation projects, from theatres and stadia to hospitality and retail environments.
Founded in Lisbon in 2007 by João Velhinho, Merging Select has established a strong reputation in the Portuguese professional audio market for its commitment to technical training and after-sales support. Apex joins a portfolio of high-profile brands in the Merging Select offering, including Nexo, Yamaha, Radial Engineering, Newton, Earthworks, AuviTran, Steinberg and Teqsas.
‘We are excited to demonstrate the CloudPower series and explain its advantages to our customers,’ says Merging Select Commercial Director, João Velhinho. ‘Integrators are ready to look at alternative amplifiers, and with its audio quality, built-in DSP, and remote control capability, this is a compelling option. As their range grows, we see many opportunities for Apex in Portugal in the coming years.’
‘We are pleased to welcome Merging Select to the Apex network,’ adds Apex Sales Director, Val Gilbert. ‘João and the team are known for investing in enduring relationships with the brands they represent. With their deep technical expertise and excellent service, we’re confident that we’re working with the right partner to secure a lasting place for CloudPower amplifiers in the Portuguese market.’
The appointment strengthens Apex’s presence in the Iberian Peninsula, and marks the latest step in the manufacturer’s international expansion.