Bluesound Professional has struck a sales representative agreement with Generation AV, where Lenbrook Asia will continue to serve as the official distributor while Generation AV will ‘accelerate the brand’s growth in the Asia region’.
With headquarters in Singapore, Generation AV represents leading audio and video brands in the Asia region, supported by a team with decades of in-region experience. Specialising in the professional, commercial and residential markets, the company aims to bring Bluesound Professional’s scalable audio streaming to installations across a wide range of commercial spaces.
‘At Generation AV, we pride ourselves in supporting top-tier brands that redefine auditory experiences, and Bluesound Professional’s high-performance networked audio solutions are an ideal fit,’ says Generation AV MD, David McKinney. ‘From retail spaces and bars to restaurants and hotels, we’re eager to introduce their technology to even more environments across the Asia region.’
To date, Bluesound Professional has completed several successful installations in the region. Backed by Generation AV’s regional expertise, the company will continue to expand its portfolio to deliver audio experiences across the area.
‘Partnering with Generation AV is a key step in expanding our presence in Asia,’ says Bluesound Professional Vice President and General Manager, Graeme Harrison. ‘The team’s enthusiasm, expertise, and experience will be invaluable as we continue to drive strong sales growth in the Asia region, solidifying our position as leaders in networked audio. On a personal note, it’s great to be working with David again, and we’re excited about what we can achieve together.’