LEA Professional has announced a partnership with Dubai-based distributor Pro Lab Trading serve the Middle East Region.
‘This marks an exciting milestone for Pro Lab Trading,’ says Pro Lab Trading MD, Rami Haber. ‘We see this as a long-term relationship built on shared values, a passion for innovation, technical excellence, and a strong commitment to growth and success in the Middle East. We are confident that together we will build a powerful presence for LEA in the region, create strong market momentum, and deliver exceptional value to our partners, integrators, consultants and end-users.’
HL Group, LEA Professional’s manufacturer representative for the Middle East, helped to facilitate the deal: ‘This was an easy choice,’ says HL Group co-founder and Group Director, Mike Gopal. ‘LEA Professional’s technology has the potential to make a significant impact across the Middle East, and partnering with companies like Pro Lab Trading is essential to achieving that mission.’
Pro Lab Trading specialises in professional audio, lighting, staging, rigging and special effects equipment and supplies. Through this partnership, the Pro Lab Trading team will represent LEA Professional’s Network Connect series of professional amplifiers and companion Dante Connect series featuring Dante and AES67 connectivity. These series enable integrators to use cloud-based remote control, monitoring, notifications, and more from any internet-enabled device, allowing them to stay connected anywhere in the world.
‘The Middle East Region remains a key focus area for our continued growth,’ adds LEA Professional VP of Sales, Scott Robbins. ‘Partnering with such a respected team strongly supports our long-term growth strategy in the region.’
More: www.prolabllc.com