AtlasIED has announced a new agreement with Netherlands-based European company MMconcept to forward AtlasIED’s European footprint. Atlas IED joins the liked of K-aaray, Powesoft and Sennheiser in the MMconcept portfolio.

For more than 90 years, AtlasIED has provided some of the most durable and versatile microphone systems and stands available worldwide. The product line-up includesstage, studio, boom, and desktop models, all carrying features that have them a popukar choice for music and recording professionals worldwide.

MMconceptBy integrating MMconcept’s distribution, AtlasIED will effectively leverage local insights and market trends to tailor its offerings to the specific needs of European customers.

‘AtlasIED has a reputation for delivering the quality that we promise our customers,’ says MMconcept owner., Mark Molema ‘By combining its innovative solutions with our established distribution network, we’re able to deliver greater access, stronger support, and seamless availability for customers in every market we serve.’

‘Partnering with MMconcept marks an exciting milestone in our European growth strategy,’ adds AtlasIED EMEA Director of Sales, Simon Godfrey. ‘The team’s deep market expertise and trusted relationships allow us to bring our world-famous AtlasIED microphone stands & accessories to more customers with the quality, responsiveness, and local support they expect and deserve.’