Optimal Audio has appointed Istanbul-based Republik Pro AVL as its new distribution partner for Turkey.
Republik Pro AVL was formed earlier in 20025 with a mission to ‘bring meaningful, brand-focused distribution back to the Turkish pro-audio market’. ‘Republik exists solely as a distributor with no integration arm,’ says co-founder Kemal ‘Kal’ Yener That means our partners know we’re here to support them, not compete with them. It’s a model built on trust.’
This aligns with Optimal Audio’s own vision of simple, high-quality commercial audio. ‘The communication from Optimal Audio was clear, fast and refreshingly straightforward. It became very natural to take the next step together,’ Yener adds.
Yener admired Optimal Audio’s rapidly growing global presence and the strength of its ecosystem with flexible zoned control managed through WebApp. He also recognised a major opportunity in the Turkish market.
‘Integrators would ask about simple, reliable solutions for hospitality, retail and leisure but struggled with stock and local backup. There’s room to rebuild confidence and Optimal’s portfolio fits perfectly with where the Turkish market is heading.’
Republik Pro AVL is investing in a modern, digital-first operational backbone: a B2B portal linked to ERP for real-time stock and pricing, strong demo inventory, structured training and comprehensive after-sales support.
‘These tools help us raise the game for Turkish integrators and rental companies,’ Yener explains. ‘We’ll be delivering focused education, building a strong social presence and launching a B2B e-commerce platform to make ordering and support as simple as Optimal Audio itself.’
‘This pure distribution model, broad market expertise and commitment to integrators are a perfect match for Optimal Audio’s philosophy,’says David Morbey, Optimal Audio Product Manager. ‘We’re genuinely excited about the growth ahead.’