Harman International, a wholly-owned subsidiary of Samsung Electronics focused on connected technologies for automotive, consumer and enterprise markets, has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation.
The move marks a significant expansion in Harman’s core audio business and footprint across key product categories including home audio, electronics (amplifiers, hi-fi components, AVRs), headphones, and car audio.
Combining Sound United’s portfolio with its own audio business enables Harman to offer one of the most comprehensive audio portfolios in the industry.
Sound United’s portfolio of iconic audio brands includes Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé and Boston Acoustics.
Sound United will operate as a standalone Strategic Business Unit (SBU) within Harman’s Lifestyle Division. This structure ensures that each brand’s heritage, expertise, and loyal customer base remain central to their identity. With the backing of Harman’s global resources and scale, Sound United’s brands will gain greater reach with enhanced capabilities, while continuing to realise their distinct goals and better succeed in the marketplace.
‘Harman’s vision is to create experiences that enrich people’s lives through exceptional audio experiences,’ says Harman Lifestyle Division President, Dave Rogers. ‘Sound United’s impressive roster of brands is rooted in a deep passion for sound, innovation, and commitment to quality that aligns with Harman’s own values. This transaction unlocks meaningful growth opportunities for everyone. It bolsters Harman’s strategy to build on its unparalleled success story and scale to unprecedented heights as an audio leader.’
The newly added brands, expertise and talent from Sound United are expected to ‘accelerate Harman’s advancements in audio technology, broaden market presence and reinforce its position as a global leader at the intersection of sound, culture, and technology’.