HK Audio has appointed Hi-Tech Audio Video Systems as its distributor for India’s live events and fixed installation markets.
Based in Noida in Northern India’s Uttar Pradesh state, Hi-Tech Audio Video Systems has more than 25 years of experience in professional A/V with customers across the country. As the first stage in the new partnership, the distributor has already visited HK Audio’s St Wendel HQ to receive Cosmo training and to visit the production facilities.
‘We are extremely excited to partner with and represent an audio giant offering a huge range of products from the economical Portable Sound range to Concert level products,’ says Hi-Tech Audio Video Systems Managing Partner, Manikk Gupta. ‘India is a very demanding market, and clients believe in value for money.’
The Hi-Tech team understand common challenges facing the Indian market, but are confident that the extensive product portfolio and quality of HK Audio can overcome them.
‘Product stability and natural sound has been a big challenge with many reputed brands in India,’ Gupta says. ‘With our experience in the pro audio market, we are confident that rental companies, musicians and big artists will just love the sound of HK Audio. Be ready for German precision and Indian Performance!’
‘We are delighted to partner with Hi-Tech Audio Video Systems Pvt as our new exclusive distributor for India,’ adds,HK Audio ISM Middle East and India, David Leonhard. ‘We see India as a very important market with vibrant events and installation sectors. We are excited to see how our new partners will grow our market share and look forward to seeing users across the country benefit from HK Audio products.’