Audio-Technica has launched an online technical resource centre to offer system integrators, consultants and professional A/V specialists streamlined access to A-T commercial audio product information.
Technica Base offers technical product information, relevant downloads and other resources to support the specification and deployment of Audio-Technica solutions for commercial audio applications, perfect for accessing information in the integrator’s office or out in the field at their job site. The resource giving users up-to-date information, including documents on each product, technical specifications, software and firmware downloads, high-res images and videos. Product information is organised by Wired Products, Wireless Products and Products by Line (Engineered Sound, UniPoint, ProPoint). Additional System Solution Links include Software & Firmware (Download current software and firmware), Strategic Alliances and Partnerships (complete listing of third-party partners), Case Studies (examples of real-world applications of A-T solutions) and System Solution Territory Contacts.
‘Technica Base represents another milestone in our commitment to the pro A/V community,’ says Mark Humrichouser, VP of System Solution Sales & Marketing. ‘By centralising technical resources and streamlining access to product information, we’re empowering integrators and consultants to deploy Audio-Technica solutions with greater confidence and efficiency.’
‘Audio-Technica has long delivered a comprehensive communication experience for our wide range of audio products through our primary website,’ adds Director of Marketing Communications, Peter Baker. ‘However, we recognise that our System Solutions channel partners need faster access to essential information – without the inclusion of end-user communications. To this end, the site will be updated on a regular basis with new information as it becomes available.’