Fulcrum Acoustic has named MIFA Musique as its distributor for Morocco, marking ‘a significant step’ in the company’s North African expansion and bringing its product line to a broader range of fixed installation projects across the region.
MIFA Musique is a leading Moroccan distributor of audio and audiovisual solutions, serving system integrators, consultants and project developers with a hands-on approach to technical service, training and support. Operating through its own showrooms and an extensive network of dealers, the company offers national coverage with a presence in key cities such as Casablanca, Rabat, Marrakech, Tangier, and Tétouan.
‘We’re glad to be working with a company that understands both the technical and business sides of the market,’ says Fulcrum Acoustic Director of Business Development for Export, Val Gilbert. ‘MIFA’s strong relationships and firsthand experience with regional integration make them an ideal partner as we introduce Fulcrum technologies to Morocco.’
MIFA Musique will oversee Fulcrum’s sales, technical support and educational initiatives in the region, working work closely with consultants, integrators and venue owners to promote and specify Fulcrum solutions tailored to the Moroccan market.
‘Adding Fulcrum strengthens our ability to deliver high-performance solutions for installed sound,’ says MIFA Musique Brand Manager, Karima Khireddine. ‘The Fulcrum product catalogue allows us to support more complete system designs, and the partnership comes at the right time as we continue to expand our capabilities in the professional audio market.’
This collaboration will focus on fixed installations in hospitality, entertainment, worship and corporate sectors. Fulcrum’s comprehensive offering of loudspeakers, DSP tools, and acoustical treatments will enable MIFA to meet a wide variety of project needs.