Professional A/V solutions provider Midwich and AV-over-IP networking technology (and creator of Dante) Audinate have announced a US distribution partnership to ‘accelerate access to scalable, networked A/V solutions’.
This partnership aligns with Audinate’s change in channel strategy, providing a better way to manage and distribute its portfolio to integrators in the United States. It will enable greater channel effectiveness and improved management of subscription renewals, term licences, and support and maintenance agreements. As part of the move, Audinate is refining its channel approach to enhance focus and deliver an elevated level of service to its partners and customers.
Midwich will offer Audinate technologies supported by Midwich Plus, the company’s expert technical services team that provides pre-sales consultation, system design guidance and deployment support to ensure ‘customer success at every stage’.
In addition to Audinate hardware, including the complete line of Dante AVIO adapters, Midwich’s software delivery capabilities make it easy for systems integrators to acquire Dante Domain Manager (DDM), Dante Virtual Soundcard (DVS), and Dante Via licences, streamlining access to flexible, license-based audio networking solutions.
‘Audinate is a critical player in the AV-over-IP space, and this partnership shows our commitment to continue providing best-in-class technology and exceptional service,’ says Midwich VP of Business Management, Tyler Brebberman. ‘With our Midwich Plus team, partners can count on real-time technical support — from pre-sales to post-deployment.’
‘Partnering with Midwich strengthens our channel strategy by making it easier for US systems integrators to access and deploy our solutions,’ adds Eric Armstrong, Executive VP of Sales at Audinate. ‘With deep market expertise and commitment to service, Midwich is an ideal partner to help us deliver greater value and support to A/V professionals across the region.’