Eastern Acoustic Works has appointed industry veteran David Budge and Blue5 Technology as an independent sales rep for Europe, to work with EAW’s sales team to support existing partners as well as identify and bring on new partners in countries currently without local EAW representation.
‘EAW is excited to welcome David Budge and Blue5 to the team,’ says EAW President, TJ Smith. ‘With specialties in sales, channel and relationship management in the EMEA region, we look forward to his expertise in developing business and solidifying customer relationships across Europe.’
Budge serves as Managing Director at Blue5 Technology where he has been since 2020. Headquartered just outside of London, England, Blue5 Technology offers manufacturers services of an EMEA office without physically establishing one. The company offers sales, marketing and go-to-market planning with regular reporting. Budge has also held previous roles as Export Sales Manager for Africa at Bose Professional and Director of International Sales, EMEA, at Harman International.
The appoint ment follow closely on Blue5 taking on LEA Professional, joining Sonance arcitectural loudspeagers and SOWA wireless systems in the Blue5 stable.
‘There are a lot of challenging yet exciting opportunities ahead for EAW across Europe,’ he says. ‘I plan to build on the solid groundwork laid by the team by continuing to grow business in all vertical markets through forging relationships with distributors and their key clients.’