As demand for sensory-driven storytelling grows in the UAE and wider Middle East, a new wave of immersive experiences is being developed by Power Interactive, an experiential technology pioneer based in Dubai. Key to the work is Powersoft’s Mover haptic transducer technology.
‘We’re currently using Mover as part of a haptic platform, integrated with other immersive technologies to elevate sensory engagement in our installations,’ explains Power Interactive Marketing Executive, Amrita Kaur Bajaj. ‘It adds a hidden, unexpected wow factor that surprises audiences and enhances immersion.’
Power Interactive founder Fahad Javaid adds that Mover’s tactile capabilities stand apart from other tools on the market, offering a more physical, full-bodied effect than the other micro-haptic technologies previously trialled by Power Interactive. ‘Mover has the capacity to move actual objects, creating a much more physical and noticeable impact’.
Founded in 2018, Power Interactive specialises in both custom and ready-to-deploy immersive solutions for permanent and temporary installations with its founder deciding to invest in Mover technology having encountered Mover in a techn event in 2019. It is now being deployed in several of Power Interactive’s internal R&D projects, including installations using Full Dome Pro, a proprietary projection dome system.
‘There’s a major transformation underway in the region,’ Bajaj says. ‘Brands and venues are actively investing in creating memorable, high-impact experiences. What makes the UAE stand out is the willingness to invest in sensory-driven storytelling – experiences that people remember. This is exactly why Fahad remembered Mover years later and was keen to bring it to the UAE.’
Power Interactive is also actively incorporating Mover into its future projects, with plans to introduce the technology across industries seeking more dynamic and engaging visitor experiences, ranging from events and exhibitions to activations, museums, theme parks, and experience centres. The company continues to work with leading names across these sectors to deliver innovative and immersive solutions.
‘It’s been a pleasure working with Powersoft and the team,’ concludes Bajaj. ‘Their deep expertise in sound and audio, combined with their genuine passion for the technology, is truly inspiring. That energy translates to us as collaborators – it makes us believe in Mover and its capabilities even more.’
‘We’re thrilled to see how Power Interactive is harnessing the potential of Mover to push the boundaries of immersive design,’ says Powersoft House Account Professional Leader, Cristiano Traferri. ‘Their creativity and commitment to delivering unforgettable sensory experiences is a perfect match for what Mover was built to do, and it’s exciting to be part of a collaboration that’s helping to redefine how people connect with sound on a physical level.’
More: www.powersoft.com