Allen & Heath has struck a new partnership strategy in China. Advanced Communication Equipment (Intl) Co Ltd (ACE) to serve as exclusive distribution partner across China, managing the full Allen & Heath product portfolio.

Existing partner for business strategy focus, EZPro, now becomes the company’s dedicated project premium installation partner for China.

With 43 years’ experience and one of the fast-growing and largest professional audio suppliers in the region, ACE has been appointed to manage Allen & Heath’s portfolio in China, Macau, Hong Kong and Taiwan, where the company’s expertise in the broadcast, retail, entertainment, touring, theme parks and installation sectors are expected see the A&H brand profile continue to grow across these sectors.

‘We appreciate EZPro, Allen & Heath’s trusted distribution partner for their outstanding efforts over the past 12 years,’ the company says. ‘ EZPro will become a premium dedicated projects partner in installation, enabling them to focus on a sustained growth strategy with Allen & Heath in key dedicated installations across China.’

‘Allen & Heath’s product range is renowned for being diverse, covering the whole spectrum of audio disciplines from entry-level mixing, DJ, rental/touring and high-end installation,’ adds Allen & Heath Sales Director, Markus Sinsel. ‘ACE offers unique experience in commercial, retail, touring and theme parks sectors across China, and has the capability to expand the brand’s reach in all of these areas and beyond. This enables EZ-Pro to focus on its strengths in dedicated installation.

‘EZ Pro will use its wealth of experience and success in dedicated class-leading projects across China to expand our installation business for dedicated projects. We look forward to even greater growth and opportunity with this new focus.’