The Sennheiser Group is investing in US-based company Show Code with the aim of driving the company’s innovation and further develop the software tool SoundBase.
Show Code specialises in the development of custom software applications and tools for the live event industry. Led by founders Matthew Dale and Donald Kuser, its team combines extensive experience in live production with dedication to building robust, tailored solutions that cater to the unique demands of event professionals.
‘We want to grow sustainably as a company,’ explains Co-CEO Daniel Sennheiser. ‘In addition to investments in our existing business, this also includes investments in promising future fields outside of our company, providing these align well to our company and our vision.’
Sennheiser and Show Code both understand the complexities of live events and provide tools to offer remarkable sound experiences to customers and simplify event management. As Show Code continues to advance its customer-centric software platform for live events, it will maintain its independence. With its agnostic approach, SoundBase aims to support all major wireless microphone products, regardless of the vendor.
‘We believe that SoundBase has the potential to emerge as the most significant software platform in the professional live industry,’ says Sennheiser Co-CEO Andreas Sennheiser. ‘Consequently, we are very happy backing Show Code’s founders to devote their full attention to this task.’
SoundBase is designed to organise, plan and communicate audio projects in a single shared space, offering tailored solutions for event professionals and addressing the challenges of complex frequency situations. With features such as support for multiple wireless links, easy collaboration, offline access and real-time reports, SoundBase allows audio teams to stay in sync and create successful shows. From small gatherings to large-scale productions, the applications are crafted to meet diverse needs. In the long term, Sennheiser aims to align Show Code more closely with its current and coming solutions to leverage all potential synergies.
