US company Strong Global Entertainment subsidiaries Strong Technical Services (STS) and Strong/MDI Screen Systems have entered into a partnership with Powersoft for the resale, integration and installation of Powersoft products, supported by STS, as well as the enhancement of Strong/MDI’s Seismos Immersive Product line through the use of Powersoft’s Mover Direct Drive.

The product at the heart of the partnership is Powersoft’s Mover Direct Drive, a patented low-frequency transducer that has been designed to reproduce sound through haptic perception. This technology brings a unique and immersive dimension to the audio experience, making it more tangible and participatory.

‘Complete immersion is undoubtedly the next big thing in attractions, and we are happy to partner with Powersoft to lead the movement worldwide,’ says Strong/MDI VP and General Manager, François Barrette. ‘This combination of experience and reputation has already resulted in a revolutionary interactive flooring system, Seismos, that is now being deployed in different attractions around the world.’

‘With visitor expectations at an all-time high, haptic feedback represents an exciting way of elevating the audience experience,’ says Powersoft New Business Development manager, Thomas Howie. ‘The Mover Direct Drive allows audiences to not just hear, but also feel a part of and participate in the audio experience. This is a significant advance in the realm of immersive entertainment.’

‘Our shared vision is to provide unique technologies to enhance the overall customer experience in applications that involve tactile inertial shaking of floors,’ says Tom Knesel, General Manager at Powersoft US. ‘With the integration of the Mover Direct Drive and additional Powersoft products, we’re confident that we can transform the way audiences connect with audio experiences, taking it to a new level of immersion and interaction.’