UK-based immersive audio pioneer Out Board has appointed Pro Lab as its exclusive distribution partner for TiMax SoundHub, TiMax Tracker D4 and the full range of TiMax solutions in the Middle East. With a strong and extensive reach throughout the GCC and MENA regions, Pro Lab is an established name recognised for its high-quality professional audiovisual and stage equipment product portfolio.
The new distribution partnership addresses a dramatic increase in demand for TiMax immersive audio solutions in the region. As a versatile and autonomous spatialisation engine, designed to work effectively with any loudspeaker on the market, TiMax SoundHub was a logical addition to the Pro Lab product portfolio.
TiMax offers Pro Lab’s extensive network the freedom to tailor system solutions according to their individual technical and budgetary requirements.
Pro Lab has invested in demonstration stock and the company’s newly constructed experience centre in Dubai, which will be equipped with TiMax SoundHub, TiMax Tracker D4 and the full range of TiMax solutions. Customers will be able to experience TiMax, and receive training to successfully implement the products into their projects, shows and installations.
Driving the active promotion of TiMax to the region’s system integrators, system engineers, sound designers and other creative professionals, will be the recently appointed Head of the Audio Department, Pavel Shemiakin. A lecturer on immersive audio technology and a previous brand manager for TiMax, he brings significant experience of the TiMax range of solutions.
‘We are thrilled to partner with TiMax, a brand at the forefront of immersive audio technology,’ says Pro Lab CEO, Rami Haber. ‘With TiMax, we can offer our clients unparalleled versatility, creativity, and engagement. Our partnership is a testament to our commitment to providing our clients with the best solutions in the market.’
‘We are delighted to be partnering with Pro Lab, a company that shares our passion for delivering innovative and high-quality spatial audio solutions,’ says Out Board Director, Dave Haydon. ‘By combining our unique abilities, we can provide exceptional and unmatched immersive experiences to global audiences.’
