dBTechnologies has enlisted South American company Mas Musika to handle distribution of its entire range of products in Ecuador.

With its headquarters located in Guayaquil, a branch in the capital city of Quito and further outlets throughout the territory, the distribution firm handles over 400 dealers. And with 45 years in pro audio, lighting and MI, Mas Musika has built a strong reputation in the region.

‘dBTechnologies is already perceived as a great quality brand in this country,’ says Patricio Hirzel, who has been with Mas Musika for 15 years. ‘We believe it has a lot to offer us, not only in the short term, but it also shows potential to break boundaries of innovation in the longer term too. dBTechnologies has a great range of products: really impressive quality at extraodinarily fair prices. We are delighted to be able to bring them to the Ecuadorian consumers.’

‘Mas Musika carries and represents the most important MI and professional audio lines in Ecuador, and this coupled with its long history has meant the company has become synonymous with reliabilitiy and professionalism in the territory,’ responds dBTechnologies Business Development Manager, Giovanni Barbieri. ‘The addition of dBTechnologies into the Mas Musika portfolio means that it now offers the best products on the market in terms of quality to price ratio. At the same time, we need Mas Musika to help us cover the broad sales network within this country: from distribution through to dealers, direct sales from their own outlets and via the excellent connections with the most important rental companies in the country.’

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