More than 80 companies and industry organisations have signed the IABM Lifelong Learning Manifesto – ‘a call to action for the media industry to commit to creating genuine career development opportunities for broadcast and media technologists’.

The Lifelong Learning Manifesto is an industry initiative from the International Association of Broadcasting Manufacturers to focus attention on the need to address the chronic shortage of skilled technical resources in the global broadcast and media industries. That shortage is directly affecting growth and order fulfillment for suppliers of technology products and services.

‘The Lifelong Learning Manifesto is based on a “strength in numbers” approach to improving opportunities for technical education, employment and training,’ says Roger Crumpton, Director of Education, Training and Employment at the IABM. ‘Every relevant employer, institution, association, and professional body can help address this issue through their own activities and by aligning themselves with others in an industry-wide campaign for the common benefit. We encourage broadcasters, technology suppliers, industry associations, and other media industry stakeholders to make a public commitment to the values and principles of lifelong learning by signing the manifesto.’

Signing up

By signing, companies and organisations publicly recognise their responsibility to develop and train the technologists and engineers needed to secure and sustain the growth of the sector. This responsibility includes eight actions ranging from creating awareness of the range of technical careers available to encouraging schemes that provide for work placements and create opportunities to gain work experience. Although no specific commitment to action is required to make a statement of support, signing organisations agree to have their names and brands associated with the substance of the manifesto and are willing to make a public statement to that effect.

Among the companies already endorsing the programme is UK-based broadcast mixing console specialist Calrec. ‘We are proud to associate ourselves with the IABM’s Lifelong Learning Manifesto,' says Calrec Head of Sales and Marketing, Henry Goodman. 'There is a lack of training across the industry – and particularly in audio – and is a very real problem. By providing a focus for this issue, and trying to create a groundswell of support across the industry, the IABM should be applauded.'

‘We are delighted by the initial show of support for the IABM Lifelong Learning Manifesto from each and every element of the broadcast and media technology spectrum,’ responds Peter White, Director General of the IABM. ‘Such support clearly demonstrates the congruence of opinion regarding the need for skills development and training in our industry and a collective intent to ensure it is delivered.’

Any broadcaster, technology manufacturer, association, educational institution, or other organisation involved in the broadcasting and media industries is eligible to sign the IABM Lifelong Learning Manifesto.

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