Martin Audio has appointed Mumbai-based Preeti Trading Corporation (PTC) as its new distributor for India.

Family-owned, PTC has been in operation since the start of the new millennium with a goal to become the leading A/V residential and commercial installation company in the sub-continent. ‘All our dealers carry out installation and had been dependent on traditional brands, so we decided to make Martin Audio available as a performance product, which sets them apart from regular integrators,’ says PTC MD, Kamal Dhingreja.

PTC aims to establish the CDD installation series at an early stage, along with BlacklineX, while also addressing rental staging requirements through regional channel partnerships.

‘Martin Audio has a long-established reputation in India for innovation, sonic excellence and build-quality,’ says Martin Audio APAC Account Manager, Andy Duffield.

‘The Martin Audio brand is highly regarded for its sound quality,’ Kamal confirms. ‘We have taken the initiative in working with the top integrators on their projects, and also to reach the best business houses on the Indian map through our sales team.’

‘As Martin Audio’s product range expands to encompass a wider range of applications and price points, it has become clear that we needed a distribution partner with a wide access to dealer channels across India in order to maximise market penetration across all ranges, throughout the country,’ Duffield continues. ‘Preeti Trading Corporation provides that capability. We are excited to welcome them to the Martin Audio family and are confident that, with their help, Martin Audio’s successes in India will go from strength to strength.’

After making products available to major integrators, PTC will host demo spaces in dealer stores and participating in exhibitions, such as the recent Palm Expo India.