TCGI – the sales organisation responsible for all Tannoy sales (outside North and South America) – has named Belfast-based Professional Audio NI (a sister company of Sennheiser Ireland) to handle all sales of Tannoy loudspeaker products in Northern Ireland (except VQ Live), as well as looking after all business for sister companies Lab.gruppen and Lake.

‘We’re delighted to be working with TCGI in representing some of the most respected brands in the business in Tannoy, Lake and Lab.gruppen,’ says company MD, Chris Campbell. ‘With our local expertise and customer base, and the excellent product portfolio now available to us, we’re confident of serving this market well – and delivering real business results.’

Finland’s Noretron Audio Limited – who already distribute Lab.gruppen and Lake in the region – has been appointed distributor for Tannoy products. Part of the five-company strong Noretron Group, the company and already has strong links within the pro audio market. ‘We are confident that this agreement to look after sales of Tannoy makes perfect sense, alongside our existing successes with Lab.gruppen and Lake it will allow us to provide a coherent product offering to our customers and make the most of cross-selling opportunities,’ says Pro Audio Sales Manager, Jorma Tikka.

‘Both of these TCGI partners have impressive track records as existing Lab.gruppen and Lake distributors, and their long-standing reputation for professionalism and commitment to ongoing customer support make them ideally suited to handle Tannoy’s business in these markets,’ says TCGI VP International Sales (Installed Sound Products), Doug Green. ‘It also makes perfect sense from a group perspective, as we continue to consolidate our routes to market through our strongest relationships.’