Following its move to standardise on Avid’s MediaCentral Platform, Al Jazeera is now bringing its international news operations into the media cloud era to optimise collaboration for faster story creation and time to market with its programmes.
MediaCentral is an integrated and extensible platform purpose-built for media and ready for the cloud. MediaCentral scales from a team of two to an organisation of thousands, and gives news, sports, postproduction and live broadcast teams the power to create and deliver more content more efficiently, and in shorter timeframes.
The cloud network allows news gathering field teams, individual journalists, affiliate bureaus and other contributors to Al Jazeera’s global virtual newsroom immediate access to a massive common repository of assets – content, metadata, news run-downs – to rapidly assemble, enhance and distribute productions across the network’s television and online properties.
‘As an early adopter of cloud-based workflows, we’re establishing a highly responsive and fluid global newsroom environment that better serves and engages viewers across all distribution platforms including, television, digital and mobile,’ says Mohamed Abuagla, Executive Director of Technology & Operations (CIO/CTO) at Al Jazeera Media Network. ‘It proves that Al Jazeera is leading the way in developing the newsroom of the future in partnership with Avid, ensuring that it will continue to capitalise on an open platform of common technologies with immense advantages to our journalist and productions teams.’
‘When media enterprises standardise on Avid tools and platforms, they become well positioned to enter the media cloud era and elevate their creativity, delivery and monetisation,’ says Avid President, Jeff Rosica. ‘Al Jazeera is a perfect example of how cloud deployment of MediaCentral can erase disparity and silos from even the most distributed media organisations and streamline workflows that span the globe.’
More: www.avid.com
