Responding to the competition offered by large multiplex cinema chains, smaller independent venues are finding a new market by specialising in quality. One such is RSB Cinemas, a Dutch company that recently opened its second venue where cinemagoers can enjoy a new level of quality and personal service. An Alcons Audio loudspeaker system and Barco laser projection in each room mean they enjoy a uniformly excellent movie experience.
Located in Veldhoven, close to the centre of Eindhoven, each of the new-build Cinema Gold’s four rooms features large, comfortable chairs with tables, at seat luxury snacks and drinks – ordered via each seat’s service button at any time – and Alcons pro-ribbon 7.1 channel surround sound systems and Barco flagship laser cinema projectors.
‘We are all about giving our guests a quality experience with the personal touch,’ says RSB Cinemas Senior Marketing Manager, Joop Hamers. ‘Both of our new venues – Cinema Gold and Cinema Roma in Wijchen – are smaller than the multiplex chains, but we still offer very commercial programming.’
Opened in mid-2016, the three-screen Cinema Roma featured two Alcons CR3 and one CR2 three-way, pro-ribbon screen systems, a configuration repeated at the slightly larger Cinema Gold, which recently opened. Here Rooms 1, 2 and 4 each feature three CR3 systems, three CB181 18-inch shallow subwoofers and up to 24 CCS8 two-way full-range units for main floor and balcony surrounds. The smaller Room 3 features three CR2 units, two CB181 subs and 20 CCS8s for main floor and balcony surrounds. All systems are powered and controlled by Sentinel3 four-channel amplified loudspeaker controllers.
‘It was important for us to offer an identical quality experience in each room,’ Hamers explains. ‘Guests want to see their chosen movie; they don’t want to have to think about whether it will sound better in one room or another. All of our rooms sound equally as good as all the others.
‘We decided to use Alcons after doing listening tests at a cinema with a different audio set-up in each of its screening rooms. We really heard the difference in the room that had an Alcons system. When turning up the volume, Alcons stays really clear and it doesn’t hurt your ears.
‘We have found that one of the main complaints from cinemagoers is that they claim the audio is too loud. When Alcons systems are run at the same SPLs, there are almost no complaints. We experienced that difference ourselves at Hilversum, which convinced us that Alcons was the ideal system for our new, high quality venues.’
Within two weeks of opening, Cinema Gold welcomed its 10,000th guest and, after fewer than three months, had catered for more than 30,000. ‘We have been very pleased with the success of Cinema Gold and have had a lot of complements about both the sound and picture quality,’ Hamers reports.’
More: www.alcons.audio
