AtlasIED has recruited Graham Hendry as VP of Loudspeaker Strategy, Mike Ulrich as VP of Specialty Acoustic Projects and Riccardo Balistreri as Director of Acoustical Engineering.

The new appointments are part of a strategic initiative that is designed to grow the US-based company’s product development, strategy and design resources, and to assist the positioning of new products for the premium loudspeaker marketplace across industries including hospitality, specialty commercial, corporate and entertainment.

 Graham Hendry, Mike Ulrich and Riccardo Balistreri‘AtlasIED has significantly invested in talented people, infrastructure and machinery over the past five years,’ says AtlasIED CEO, John Ivey. ‘We’ve created a foundation for innovation, and Graham, Riccardo and Mike are joining us to help propel that innovative culture forward and translate it into solutions and platforms that benefit our industry, clients and end-users. Audio is in our blood; it’s how our family business began and will forever be our passion.’

Hendry joins AtlasIED in the newly created position of Vice President of Loudspeaker Strategy. With more than 25 years in premium audio in engineering, business development and leadership, he will lead all facets of the company’s loudspeaker business strategy. During his career, Hendry served in multiple leadership positions and has extensive experience building teams and defining, developing and implementing product and brand strategy for a comprehensive range of products.

In another newly created position of VP of Specialty Acoustic Projects, Ulrich will lead engineering and design for specialty acoustical projects. A highly accomplished executive, Ulrich carries more than 20 years managing R&D operations, and leading consumer electronics and professional audio product design.

Balistreri joins AtlasIED as Director of Acoustical Engineering with more than 20 years of specialisation in loudspeaker product design engineering. He will direct acoustical engineering efforts for the loudspeaker business and has deep experience in loudspeaker product development, electronics, and electromagnetics, and has managed engineering and quality assurance programs at various stops in his career.

‘These gentlemen are highly regarded in the industry, and each brings excellent leadership, product and business development experience and strategic vision to AtlasIED,’ says Executive Vice President, Matt Czyzewski. ‘I am excited for the opportunity to work closely with all of them to advance the loudspeaker sector of our business.’

More: www.atlasied.com

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