Now the Prolyte Group, the move accompanies a new corporate identity that is ‘designed to reflect the recent changes within the organisation – a combination of existing brands and logos that have been updated for a fresher, more modern feel’.

The Customer Services department is the first area to benefit from the reorganisation. Focused on quotations and order handling, it is the first point of contact for customer enquiries. Supporting the CS department will be the newly-created brand management teams under Service Manager, Wieze Klaver: ‘Our main aim is to provide our customers with the best possible service,’ he says. ‘We are convinced that his new structure with dedicated brand management teams will create an even stronger and more efficient sales operation.’

The brands in question are the existing Litestructures and Prolyte lines that have been combined into four individual product groups, which will have the capacity to develop into separate brand lines in the future.

The brands are:

The brand teams have been selected based on their product knowledge and hands-on experience. A brand engineer will support each brand manager in order to guarantee fast and efficient product support. According to Technical Director, Marc Hendriks, putting the brand teams in place was the logical step to take: ‘We have devoted many, many hours of work in order to give this internal reorganisation “hands and feet”,’ he says. ‘A dedicated product group specialist can answer questions much more quickly and efficiently, and divide the workload better. We are particularly pleased to announce the appointment of a Prolyft specialist, which is something that we are sure will elevate the brand. Michiel van der Zijde, is well known by many of our customers and has decades of knowledge in the field of entertainment. We are sure that he will make a big contribution to the team.’

More: www.prolyte.com