Professional Audio Technology (PAT) and distributor Technical Audio Group have struck a commercial arrangement on the sales of Audio-Technica microphones and headsets for the broadcast and related sectors in Australia.

‘Many of our broadcast customers, such as The OB Group and Gearhouse, already use Audio-Technica products so it made sense to strengthen our strategic alliance with TAG and A-T,’ says PAT MD, Patrick Salloch. ‘A-T products offer high quality, durability and outstanding performance for live touring, broadcast and recording studios, and provide our customers a huge number of solutions at the right price.’

‘PAT has been heavily promoting Audio-Technica into the broadcast segment and it made sense to support that with a stronger association,’ adds TAG Sales & Marketing Director, Max Twartz. ‘We are looking forward to working together and increasing the awareness of A-T in the broadcast segment.’