Prior growth in live entertainment in India’s coastal regions is pushing into Central India with rental company Phoenix Networks Global now having taken the territory’s first – and India’s third – DiGiCo Quantum 852 mixing console, a move underpinned by the company’s partnership with distributor Hi-Tech Audio & Image.
This growth is being by shows not just from international touring artists, but also Indian greats like Shreya Ghoshal and AR Rahman. For Animesh Mishra, founder and MD of Phoenix Networks Global, building on this shift was a key opportunity for his company. ‘The old narrative was that for a truly global-scale production, you had to look towards Mumbai or Delhi,’ he says. ‘We’ve spent years building our expertise and what we needed was the unequivocal tool that matched our ambition – the Quantum 852 is that tool.
‘Using a console like this tells international tour managers that a show in Bhopal will be engineered with the same fail-safe precision as a show in Barcelona or Berlin,’ he continues. ‘This acquisition shatters the glass ceiling for Central India, proving our engineers, venues, and audiences deserve nothing less than the benchmark in digital console technology.’
For Hi-Tech Audio & Image founder and CEO Rajan Gupta, this is an indicator of what is to come for the region, and an opportunity to announce what companies like Phoenix Networks Global are capable of delivering.
‘For too long, technological leadership in India was geographically concentrated,’ he says. ‘Our role as DiGiCo’s partner is to be architects of capability, not just distributors of hardware. Phoenix Networks Global’s foresight in deploying the Quantum 852 is a watershed moment; it validates that India’s next wave of production excellence will be built by regional champions who understand their markets intimately.’
Hi-Tech Audio & Image Senior Application Engineer Satyam Rajvanshi has been key in delivering training, and as it is essential to ensure the Phoenix team is completely comfortable with the console. ‘Every deployment is different, and the Phoenix Networks team came with diverse production backgrounds,’ he says. ‘My goal was to make sure they could walk into any scenario and operate the Quantum 852 confidently. We covered real-world workflows, troubleshooting,and advanced features through practical sessions. By the end of the training, they weren’t just familiar with the console, they were ready to push its capabilities on actual productions.’
Nirdosh Aggarwal, Managing Partner of Hi-Tech Audio & Image, agrees with the strategic value of this investment: ‘The Indian rental market is becoming exponentially more complex,’ he says. ‘One week you’re supporting a 100,000-strong spiritual gathering, the next it’s a rider-driven international concert. Our mandate is to provide partners with platforms that deliver not just capability, but confidence. We ensure proper deployment and full utilisation of every system. At Hi-Tech Audio & Image, every Quantum installation includes tailored, application-specific training designed around the client’s actual production needs.’
Based in Bhopal, with offices across India, Phoenix has likely triggered a structural shift in the industry, dispatching the old image of the region just ‘keeping-up’. It serves as proof that, in the new era of Indian entertainment, geography is no longer a limitation, and excellence is anchored wherever visionary leadership refuses to compromise. This deployment marks a turning point in the story of Phoenix Networks Global and, as founder concludes, it is the start of even bigger opportunities to come.
‘The Quantum 852 is our key to unlocking a future where the world’s greatest performers don’t just pass through the heart of India, they stop, perform and are profoundly impressed,’ Mishra says. ‘The sound of our future is clear, confident, and powered by partnerships that believe in our potential.’
See also:
DiGiCo Quantum 852 mixing console launches in India