Mediacloud platform for unified broadcast, streaming and monetisation company Amagi has appointed Martin Wacker as Head of Sales for DACH (Germany, Austria and Switzerlandand) and CEE (Central and Eastern Europe) resgions.
Based in Hamburg, Wacker will focus on expanding Amagi’s footprint among broadcasters, OTT platforms and content owners, helping them modernise operations, scale distribution and unlock new monetisation opportunities across connected TV environments.
As broadcasters and streaming platforms across Germany accelerate their transition toward IP-based distribution, FAST (Free Ad-supported Streaming TV), and AI-driven media workflows, Amagi is expanding its regional leadership to meet growing demand for cloud-native broadcast and streaming solutions.
Germany represents a cornerstone of the European broadcast ecosystem. It is one of the largest TV advertising markets in Europe and the most populous country in the European Union, with a population of approximately 84m. The market is defined by its uniquely complex dual broadcasting system, combining a strong public broadcasting infrastructure alongside major commercial players.
Wacker brings more than 20 years’ leadership experience across media, broadcast and digital technology. He has held senior roles at leading German broadcasters RTL and Kabel1, as well as positions within film and postproduction companies, advertising agencies and marketing technology providers. Wacker has also founded three companies and successfully guided two start-ups into the European market. His experience spans international business development, digital transformation, and the creation of scalable, future-ready organisations.
‘Germany is a strategically critical market for Amagi, given its leadership in European broadcasting and its adoption of cloud-native and FAST technologies,’ says Amagi SVP-Sales EMEA, Emma Whitmore. ‘Martin’s deep industry expertise, strong relationships across the German media ecosystem, and track record in business transformation make him the ideal leader to drive our expansion in the region.’
‘The DACH region's broadcast and streaming landscape is evolving rapidly, with increasing adoption of FAST, cloud-native playout and AI-driven content workflows,’ Wacker offers. ‘Amagi’s platform is uniquely positioned to support this shift, and I look forward to working with partners across the region to help them scale efficiently and innovate with confidence.’
The appointment underscores Amagi’s continued investment in Europe as part of its global expansion.
More: www.amagi.com