UK audio interface/converter and measurement systems specialist Prism Sound has appointed ChandraCom as its exclusive distributor for Indonesia, with responsibility for the full range of Prism Sound analogue-to-digital and digital-to-analogue converters and audio interfaces.

Based in Jakarta, ChandraCom was established in 1997 by Setiadi Chandra and now services Indonesia’s recording, broadcast and hi-fi markets. Its customers include sound engineers, producers, DJs and musicians, along with record labels, TV stations and educational institutions. Prism Sound joins the likes of SSL, Sennheiser/Neumann, Barefoot Sound, AMS Neve, Steinberg, Native Instruments and Arturia in the ChandraCom portfolio.

With demo facilities and a seminar room in house, ChandraCom is ideally placed to introduce Prism Sound’s products to the local market: ‘Some Indonesian sound engineers have heard about Prism Sound, but only a few have experienced Prism Sound’s high-quality audio,’ Chandra says. ‘It is our intention to make all local recording professionals aware of the brand and we will be conducting regular demos at our facility and making demo units available to key customers.’

Chandra adds that he was persuaded to include Prism Sound to his roster after testing a Lyra 2 audio interface. Based on Prism Sound’s Orpheus interface, the Lyra and Lyra 2 units offer the power and sophistication of the Orpheus audio path and clock circuitry, but in a smaller package and at a correspondingly lower price point.

‘We knew Prism Sound was a premium brand but when we heard Lyra 2 we fell in love with the sound straight away,’ Chandra contines. ‘Prism Sound products are definitely the best when it comes to multichannel AD/DA converters and interfaces and we are very excited to be representing the range, especially the new Dream ADA-128 that will be available soon. These products are a great match for our existing roster and we are proud and happy to be part of the Prism Sound family.’

‘With more than 20 years’ experience in the pro audio business, it is apparent that the ChandraCom team really know and understand the needs of their customers,’ says Prism Sound Sales Director, Mark Evans. ‘We are confident that, with their help, Prism Sound conversion will soon be in all of the top Indonesian audio facilities.’

The word is out about Prism Sound, as three units have been sold already – including an Atlas audio interface that was snapped up by an Indonesian recording professional before it had even arrived in the country. ‘We’ve also sold a Lyra 2 and a Callia, so we are off to a great start,’ Chandra confirms.