DPA Microphones is to set up a dedicated DPA sales team for the German domestic market as of 1 March 2018.

This new structure will ‘transform DPA’s partnership with distributor Mega Audio and allow both companies to focus on their core strengths’, with Mega Audio becoming a master dealer, and DPA Germany taking overall responsibility for all sales in Germany. Until DPA Germany opens, business will continue through Mega Audio GmbH as it has in the past.

‘Germany is an incredibly important market for DPA and one where we see great potential for future growth,’ says DPA CEO Kalle Hvidt Nielsen. ‘Over the years, Mega Audio has been key to our success in Germany, helping us establish DPA’s reputation for high-quality and reliability. However, the pace at which DPA is growing and the speed at which we are developing innovative new products means that we need to have an even closer cooperation with our dealer network and have direct access to our customers. As a master dealer, Mega Audio continues to be a vital part of this equation by providing support and assistance to the German market. It’s a win-win situation for everyone, including our dealers and customers who will benefit from a well-coordinated sales and support network.’

‘We value our close relationship with DPA and recognise that the brand’s success benefits us all,’ adds Mega Audio MD, Burkhard Elsner. ‘These changes are strategically important for DPA and serves DPA’s strategy to expand in markets where they see high potential for growth. We will continue our partnership as DPA’s Master Dealer in Germany, concentrating on the direct sales and services to our valued customers. We look forward to maintaining a strong relationship with DPA, as well as with our customer base.’

To facilitate a smooth transition, DPA Germany will be headed by Martin Kaaber, DPA VP of Sales for Germany, Austria, Switzerland and the Baltic countries. Key members of Mega Audio’s sales force will be invited to join DPA Germany. As well as handling sales and support, they will also play a key role in providing customer feedback, which will help DPA deliver service and products.

‘These are exhilarating times for DPA and we have plenty more innovations in the pipeline,’ says Hvidt Nielsen. ‘Continuity for the DPA brand is important and Mega Audio has created a good platform in Germany. With this huge investment, we want to take the brand, as well as the customer service, to the next level.’

More: www.dpamicrophones.com