Software development veteran Rashid Desai has joined Avid as Senior VP and Chief Technology Officer, bringing more than 20 years’ experience to the company’s Avid Everywhere programme.
Reporting directly to Avid Chairman, President and CEO Louis Hernandez Jr, Desai will be responsible for leading all of Avid’s technology teams, including software and hardware engineering and information and technology. He will spearhead the development of innovative applications for the Avid MediaCentral Platform to help organisations and users ‘make content creation and distribution more efficient, powerful and collaborative’.
‘Having worked with Rashid at Open Solutions, I’m confident that his experience developing platforms that scale to global levels will help us drive Avid Everywhere forward,’ says Hernandez.
Desai joins Avid from Barclaycard, where he held MD, Chief Information Officer and CTO roles. He was responsible for the company’s US technology strategy and capabilities, and successfully led a multi-year transformation of the business, with an emphasis on secure cloud-based technologies. Earlier in his career, he held technology leadership positions at Equifax, where he drove the development of an enterprise customer management platform, oversaw the innovation of a scalable global internet commerce platform, and strengthened and simplified the company’s infrastructure. He is also a board member at Zip Code Wilmington, Delaware’s first coding school.
‘My key objective is to drive the development of innovative solutions that solve the media industry’s most critical challenges,’ he says. ‘I look forward to playing a key role in fulfilling the Avid Everywhere vision.’
DesaiRashid Desais appointment completes Avid’s Executive Leadership Team, with the recent appointments of Kyle Kim-Hays as Chief Marketing Officer, Ilan Sidi as VP of Human Resources, and the promotion of Dana Ruzicka to Chief Product Officer.
More: www.avid.com
