d&b audiotechnik has appointed Ryan Penny as Vice President Global Business Development, responsible for ‘leading and implementing global business development strategies and expanding the company’s footprint across key markets and verticals’.

Ryan Penn, d&b Vice President Global Business DevelopmentWith more than a decade in professional audio, Penny has extensive experience of sales leadership, production management, consultancy and strategic business development.

Prior to joining d&b audiotechnik, he held senior commercial roles at Holoplot and Harman International, and previously worked as a professional audio consultant at Vanguardia and RH Consulting. He has also played a key role in delivering audio at high-profile global events, including the Opening and Closing Ceremonies for the Rio 2016 and London 2012 Olympic & Paralympic games.

‘Ryan’s deep market expertise and his customer driven approach and unique combination of engineering and commercial strategy make him ideally suited to this role,’ says d&b audiotechnik Chief Revenue Officer, Jaakko Kaivonen. ‘As we continue to grow our global reach and customer proximity and innovate across new markets and models, his leadership will be instrumental in helping us unlock further opportunities and deliver exceptional customer value.’

At d&b, Penny will lead the implementation of the company’s global and key account strategies, establish robust frameworks for international consultant relations, and support the commercialisation of business models such as CPO (Certified Pre-Owned), and Sound as a Service. Additionally, he will work with the Market Development and Market Intelligence teams to support strategic alignment across territories and represent d&b audiotechnik in relevant industry associations.

‘I’m absolutely thrilled to join d&b – a company that has shaped my career from day one,’ Penny says. ‘I have an affinity for the brand, from using the systems as a student to competing against them as a professional. It’s an exciting time to be joining the team; with new and innovative products and business models I look forward to the future with d&b.’

More: www.dbaudio.com

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