Arbane Groupe has appointed Alain Boone as its new International Sales Manager. Boone will report to Arbane Groupe CEO, Régis Cazin.

Alain BooneIn his new post, Boone will oversee the development of an exclusive distribution network for Arbane Groupe and its brands (APG and Active Audio), as well as maintaining existing relationships with the company’s partners worldwide.

Boone has been active in the pro audio industry for more than 30 years having migrated from concert touring and system engineering to product/sales management in the Benelux region for audio distributor EML/AudioXL, before going on to serve as Nexo’s EMEA Sales Manager for six years.

‘I’ve spent many years maintaining and optimising relationships between distributors and manufacturers, all while integrating products into customers’ projects to ensure that they are carried out as efficiently as possible,’ he says. ‘My engineering experience has also given me the ability to provide customers with technical as well as commercial guidance, all the way from the inception of a project to its final delivery.

‘I’ll be active worldwide for the Arbane Groupe – excluding France, which is now handled by Christophe Palluat – in order to work out a strong strategic plan for the future,’ he said.

One of his most important tasks will be identifying partners – such as consultants and integrators – that might benefit from the introduction of both the APG and Active Audio brands into their projects. ‘Various technologies have been integrated into the Arbane Groupe product lines, including the unique and patented DGRC technology for Step-Array speakers,’ he says. ‘This innovation delivers consistent sound coverage and the superior clarity and sound quality traditionally found in high-end controlled directivity systems; something that can be beneficial in a variety of applications.’

As well as concentrating on the development of new installation-focused products in the wake of the coronavirus pandemic, Arbane Group’s R&D team has also been working on solutions for the rental sector – an area Boone believes both brands can thrive within.

‘A good return on investment will become very important for rental customers moving forward, and here we can make a big difference as a manufacturer. The performance/price ratio with APG and Active Audio products truly is second to none.’

‘Alain’s experience, knowledge of technologies and markets, and international network of customers who trust him, will be great assets for our brands,’ Cazin says. ‘The company is continuing its international transformation to ensure strong and regular growth, which will be achieved by the contribution of people with expertise in our businesses. This is the case for Alain, and we welcome him to become part of our adventure.’

More: www.arbane-groupe.com

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