In the popular press, green covers everything from recycling newspapers to using public transport. It allows multinational companies to market ‘green’ groceries, politicians to adopt ‘green tickets’ and vehicle manufacturers to claim ‘green’ emission levels with equal ease.
Over the past couple of decades, environmentalism has moved from being the domain of a vociferous minority into the mainstream of society, and consequently into almost every business activity. But it still doesn’t appear to have made any significant impact in the worlds of audio, video and lighting (AVL).
Is that because 'being green' has has nothing to offer to AVL, or there’s no demand? Is it seen as a costly luxury the industry can ill-afford to adopt? So is there any point even trying to be green in the first place?