Immersive audio specialist Areal has appointed Amptec as the official distributor of its pro audio portfolio in the Benelux region. The marks ‘the beginning of a structured European distribution rollout’ and follows released of the Upmix Engine professional upmixer.
Areal is a Belgian manufacturer focused on developing hardware and software solutions that make immersive audio usable in real-world environments. Its Upmix Engine was developed to address a recurring live production challenge: how to activate immersive loudspeaker systems when incoming content remains stereo.
‘Amptec brings proven expertise in immersive audio, making a natural partner in our home market,’ says Areal Commercial Director, Kristof Jeuris. ‘Together, we look forward to supporting customers across the region as they take the next step toward immersive sound.’
Amptec is an established professional audio distributor and system integrator in the Benelux region, representing premium brands across live entertainment, studio, broadcast and corporate markets. The company is recognised for delivering benchmark professional audio solutions, accompanied by exceptional service and customer support. With deep customer relationships across the various markets, Amptec continuously adapts its portfolio to evolving production standards and technological innovation, including the transition toward immersive audio. Within Amptec’s portfolio, the Upmix Engine strengthens support for customers transitioning toward immersive deployments - from festivals and touring systems to venues, corporate environments and broadcast applications.
Positioned between stereo workflows and full object-based systems, the Engine acts as a practical entry point into immersive sound. It enables multi-speaker setups to be fully used without disrupting established production processes, making it relevant for both new immersive projects and retrofit applications.