Audio-Technica has expanded its operations in the GCC region with the formation of Audio-Technica Middle East.
Headed by longstanding Audio-Technica associate John Dodson, a new Dubai will see the arrival of several new staff with wide experience in the territory. The team will be built around Sales Director, Commercial Audio, ME Akhil Raphael, who joined Audio-Technica in 2024.
‘Establishing a dedicated Audio-Technica presence in the GCC is a major milestone for the brand,’ Dodson says. ‘This region has shown tremendous growth and potential and having a local team allows us to support our partners and customers more closely than ever before.’
The formation of Audio-Technica Middle East will strengthen the company’s commitment to delivering exemplary service to commercial audio customers and end-users in what are increasingly important markets for the brand. ‘Announcements will be made about the appointment of new wholesale partners over the coming weeks and we are looking forward to working closely with our friends in the region,’ Dodson adds.
Product advice, design input and after-sales support for projects across markets including education, broadcast, hospitality, studio and live events will be available to customers directly from Audio-Technica Middle East and their partners.
‘Audio-Technica Middle East marks a decisive step forward for us in the region,’ says Audio-Technica EMEA Sales Division MD, Stephan Grawe.
‘With the establishment of a dedicated local organisation and a dedicated and passionate team, customers and partners in the GCC will be supported at an entirely new level.’