European provider of technical solutions for the event and rental staging market, and owner of the continent’s largest inventory of AVL equipment, has been rebranded as Groupe Novelty. Formerly Groupe Novelty-Magnum-Dushow, the move includes a new logo and fresh corporate identity, and positions the expanding Groupe for further growth as a provider of technical services in France and on a global scale.
‘Our new name, Groupe Novelty, unifies our diverse stable of specialist businesses and sets the stage for further international expansion,’ says Groupe Novelty founder and President, Jacques de La Guillonière.
‘With over 40 years of experience and hundreds of thousands of events under our belt, all of our companies already enjoy an extremely strong reputation in France and abroad; with this rebrand, we want to share our unique strengths as a business with an even wider audience.’
Groupe Novelty’s core brands are Novelty, which specialises in A/V solutions for events of all kinds, including fashion shows, expos, brand launches and corporate and cultural events; Magnum, France’s leading technical service provider for large-scale indoor and outdoor events; and Dushow, a live entertainment expert specialising in technical solutions for live events, television productions and fixed installations.
Other companies within the 13-strong Groupe include Alabama (video and LED specialist, VR studio), BBS Backline, Best Audio & Lighting (distribution), C17 SFX, De Préférence (sound engineering), Nomad (second hand equipment resale), On Stage (staging), Seven (rigging solutions), Teamagine (R&D) and POTAR (live specialist).
Collectively, Groupe Novelty’s companies are involved in more than 15,000 events annually and employ 3,500 contract workers each month. The Groupe has 20 offices with warehouses in France, along with another 12 internationally, including seven elsewhere in Europe (Barcelona, Brussels, Lisbon, London, Madrid, Milan, Monaco) and five in the MENA region (Dammam, Doha, Dubai, Marrakesh, Riyadh, Dammam). The company has an annual turnover of more than €370m, of which it invests close to 10 per cent in new equipment wach year.
‘With 15 companies under one roof, Groupe Novelty is able to manage every aspect of an event or installation project in a way that few businesses can.’ says de La Guillonière. ‘This gives us a unique insight into what it takes for an event to be a success, and our clients know they can trust us to be with them at every stage the journey.
‘The name ‘Groupe Novelty’ embodies both our global ambitions and our values as a business: Excellence, innovation and our signature French touch,’ he adds. ‘Our existing clients are increasingly relying on us to support them abroad. With the recent appointment of Christophe Piette as deputy CEO, we are best equipped to support this international growth and help to strengthen our industry commitment on the global stage. We look forward to share our savoir faire with the world even further.’
More: www.groupe-novelty.com
