Powersoft has appointed Sidev as a new distributor for France to working alongside existing partner, DV2.

Founded in 1991 and based near Lyon, Sidev has been a leading provider of audiovisual solutions in France for more than 30 years. In this time, the company has grown to offer the largest sales and pre-sales team in the French market, operating showrooms in Paris and Lyon, and posting a turnover of over €60m in 2020.

Part of the Midwich Group –with a presence across Europe, Asia-Pacific and North America – Sidev recently acquired audio specialist distributor Perfect Sound.

‘Powersoft is a recognised and renowned brand on the A/V Market, with a strong line-up to address both the staging and corporate markets,’ says Sidev General Manager, Lionel Roudil. ‘When we looked for a new amplifier brand to develop and expand our audio portfolio, Powersoft was the obvious choice.’

According to Lionel Roudil, Powersoft’s product line-up perfectly complements Sidev’s audio product catalogue, offering solutions for all the verticals the company addresses. ‘The Powersoft amplifier ranges, and the Mezzo series in particular, perfectly answer the current demand for meeting and conference room solutions, which has seen a real increase with the need for hybrid working spaces,’ Roudil says. ‘In light of our unified communications strategy on the market, along with our historical A/V positioning, Powersoft will be a strong proposal to our network of system integrator partners.’

‘Sidev has a strong presence in the commercial install side of the business, so it will give us an advantage with verticals such as corporate, retail and education, which are in line with Powersoft’s strategic developments,’ says Powersoft Sales Distribution Manager, Fabrizio Bolzon. ‘The company will act synergy with our partner DV2, who is heavily focused on the leisure live and entertainment install side of the market. We believe this perfect mix will offer immense support to the French audio market.’