d&b audiotechnik has announced a new service-focused business entity – d&b solutions GmbH & Co KG – to further its end-to-end expertise in the areas of project development, manufacturing, system planning, installation and maintenance. The move is supported by the acquisition of UK multidisciplinary A/V provider, the SFL Group.

d&b solutions will act independently from d&b audiotechnik GmbH & Co KG, each having a separate, independent business structure reporting up to the d&b Group. The Managing Directors for d&b solutions are Amnon Harman (d&b Group CEO), Jens Nilsson (d&b Group CFO) and Michael Aldinger (d&b solutions Director Finance and Operations).

‘d&b solutions is born out of customers’ increasing demand for the integration of full AVL solutions,’ explains d&b Group CEO, Amnon Harman. ‘We see a rise in requests for manufacturer support in design, planning and integration services, as well as new buying behaviours regarding system ownership and managed services. The creation of d&b solutions as a standalone business entity under the d&b brand will address these developments and accelerate our solution offerings across the entertainment technology market.’

Leading the formation of the new business entity is the acquisition of SFL (Sound Foundation Ltd) and its subsidiaries to form SFL Group as a d&b solutions company.

SFL Group is a multidisciplinary A/V provider specialising in event production, installation services and equipment sales. A long-time d&b sales partner, SFL has longstanding business relationships with operations including the Royal Albert Hall and McLaren Racing. The whole SFL team will join the d&b solutions business.

‘SFL’s strong brand, proven relationships and expertise align perfectly with d&b, and we are proud and honoured to welcome them to the d&b family,’ Harman says.

‘The team at SFL is excited to be part of something new and innovative in an industry that we have served with passion for 30 years,’ says SFL Group MD, Tom Jeffery. ‘SFL built its business and reputation on putting people and service first. We share not only the d&b strategic focus on complete solutions but also a similar set of values and company culture.

‘For 40 years, d&b has pioneered innovative audio solutions to bring creative visions to life. Our mission is to accurately transfer passions and we have maintained a clear focus on market requirements and the needs of our end customers. Today’s announcement reinforces this long-term commitment.’