Group Technologies Australasia has been appointed the exclusive distributor of Cordial cables for Australia.
‘Group Technologies has a clear vision, excellent communication, and a broad knowledge of the market,’ says Cordial Head of Sales & Marketing, Tobias Felbermayr. ‘The new partnership serves to bring reliable supply of Cordial’s exceptional product offering to more A/V professionals and clients across the country. We look forward to working together with them to offer artists, professionals and integrators in Australia, a dependable source of quality cables.’
Founded in the early 1990s as a division of the Hermann Adam company and still headquartered in Germany, Cordial manufactures an extensive range of ready-made cables for instrument, microphone, loudspeaker and recording applications. Cordial also supplies practical bulk cables to installation and integrators.
Over the past 25 years, Cordial has become one of the most recognised names in the premium cable sector thanks to their focus on exceptionally clean audio and quality.
‘The addition of Cordial to GT’s portfolio makes for a perfect fit and keeps very much in line with our focus on brands that deliver market leading audio products,’ says Group Technologies’ General Manager Anthony Touma.
As well as its presence in the retail sector, Group Technologies is a supplier of systems integration hardware across Australia, offering solutions for venues, corporate, restaurants, education and others. The addition of Cordial to the range will allow for expanded bulk cable product availability for installers throughout Australia.
