Veteran international pro audio entrepreneur Michael von Keitz, has acquired full ownership of the high-end loudspeaker company Vue Audiotechnik he co-founded in 2012. The move ‘builds on his commitment to the brand and underscores his belief in Vue’s great potential for growth and innovation in the global market place’.
The brands in Keitz’ portfolio are brought under one roof, with Vue Audiotechnik joining SE Audiotechnik and the high-fidelity product line, mivoc. As part of this family, Vue is expected to increase its production capacities, and have access to larger R&D teams and more efficient logistics. One of the most immediate benefits of this process will be the launching of a new website.
In the company’s statement: ‘The integration of the entire value-added chain with the group’s significant engineering and manufacturing resources will drive the pace of growth of the brand’s renowned range of industry leading products and technologies. Customers will enjoy a greater competitiveness, a quicker time to market and an early extension of the product portfolio into installed applications. The integration of the sales and marketing departments will lead to greatly enhanced communications and increase the quality of customer support.’
Michael von Keitz established his first speaker company in Solingen, Germany in 1980. Since then he grew a fully integrated, international pro-audio portfolio and became a major player on a global level. ‘The huge potential of an absolute high-end brand such as Vue was always clear to me.’ He says. ‘The synergy of bringing together all our resources under one organisation will allow us to better meet customer needs without any compromise.’
More: www.vue-audiotechnik.com
