Apex Audio has appointed Audires BV as its sales agent for Europe, the Middle East and Africa.

Alain Boone of Audires BV and Paul Van Hees of ApexThe two Belgium-based companies have partnered to ensure support for Apex’s newly launched CloudPower series of installation amplifiers. ‘Strengthening our distribution partnerships is a key element of our growth plans for 2021 and beyond,’ says Apex Managing Director, Paul Van Hees. ‘The response to CloudPower from the market has been exceptionally enthusiastic. Working with Audires, we will make sure that the quality of the product is matched by excellent pre-sales and after-sales support.’

‘At Audires, we are focused on representing the best brands in the industry and helping them form strong, lasting partnerships,’ says founder and owner, Alain Boone. ‘We are working closely with Apex to secure the right connections to build on the success of CloudPower in the EMEA region, and to prepare the ground for further exciting products in the R&D pipeline.’

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