AI and data technology specialist Stats Perform and streaming solutions company NativeWaves have announced a partnership and the launch of enhanced sports viewing for mobile devices.
The new tool combines the data and analytic skills of Stats Perform with the streaming and multi-channel synchronisation technology offered by solutions and media experience company NativeWaves to enable fans create a personalised viewer experience, overlaying video angles they choose and the data and information they want to see, creating a new second screen experience that can be leveraged by broadcast and OTT providers.
Based in Austria, NativeWaves uses ultra-low latency streaming technology to deliver high-precision synchronisation that allows audiences instant access to alternative camera angles, audio and data feeds without any lagging sequences or interruptions to enhance the viewing experience.
‘Combining the vast array of data, analytics and insights from Stats Perform with the technology from NativeWaves allows us to complement each other and create a unique experience that offers broadcasters a range of monetisation opportunities,’ says Eva Wimmers, CEO of NativeWaves.
The product was made possible through collaboration with Stats Perform product incubator, which helped bring the latest AI-powered insights and content to the product. NativeWaves is part of Stats Perform’s Sports Partners Intelligence Network (SPIN), which connects top technology and consulting partners with Stats Perform’s leading data and SportsTech solutions to develop new offerings for the sports market.
Stats Perform brings innovative sports solutions to life for betting, media and team/player performance and is a leader in leveraging AI to challenge how the games and players are measured. SPIN partners range from broadcast infrastructure providers to high-tech AI companies to system integrators.
‘Fans today want to craft and control their own viewing experience and we are thrilled to kick off this new partnership between Stats Perform and NativeWaves, which puts so much personalisation power in the fingertips of fans,’ says Stats Perform Senior VP of Global Partners & Channels, Wayne Ford. ‘The new solution lets fans watch a match using the video angle and information they care about the most. This is the future of sports viewership and we are thrilled to kick off this project with NativeWaves.’
‘The future of the fan experience is a personalised viewing experience where video is integrated with the most relevant data and analytics displayed at the appropriate time to dive deeper into the games we love,’ adds Stats Perform Chief Innovation Officer, Christian Marko. This is providing the capability to choose the camera angle, statistics and analytics within the second screen experience and look forward to the continued collaboration with the NativeWaves team.’
The initial offering from Stats Perform and NativeWaves will target football (soccer), and will be rolled out to select customers in coming months. Other sports will be added so that a wide range of fans can benefit from the new second screen live viewing experience.
