Expanding its business development in Australia and New Zealand, UK assistive listening specialist Contacta has appointed Exertis ProAV Australia, to serve as its value distribution partner to drive sales of its hearing loop and speech transfer systems in the region.

Announcing the appointment, Exertis ProAV Australia President & CEO Kevin Kelly credited the work of Exertis ProAV Australia General Manager Nick Cocks in forging the new distribution agreement: ‘Nick’s 17 years of industry experience played a major role in reaching this agreement with Contacta, a market leader in providing assistive living solutions, and this was a top priority of the company.’

‘As a new player in the market with a strong global presence we want to create long-term supplier partnerships as a base for our business,’ Cocks replies. ‘We select the companies we work with very carefully. What attracted us to Contacta was both the quality and the range of their products, with their innovative approach to the market they serve. We always ensure we have the time and resources available to be successful with the brands we represent.’

‘This is a strategic market for our export sales, so it was vital to find the right local partner,’ adds Contacta Head of Business Development, Ran Meyrav. ‘We felt that Nick and the team shared our vision and commitment to high standards. We both aim to deliver the best solutions for the customer and, ultimately, the end-user. Exertis offered us nationwide coverage, good access to the market combined with the wealth of know-how they bring to the table.

Contacta is one of the market leaders in Europe and the US in the production of assistive listening products. The company has 50 years’ experience developing advanced yet simple solutions for direct clients and distributors.