UK-based Ampetronic and US-based Williams AV have struck a pan-European strategic partnership, as well as a distribution partnership for the UK and Ireland.
Ampetronic and Williams AV are both long-standing champions of hearing accessibility, each leading their technology fields in assistive listening solutions. Ampetronic is a market leader in hearing loop technology, and Williams AV is a leader in receiver based assistive listening with IR, FM and WiFi platforms, as well as having expertise and products in other areas of communications technology.
From 1 July 2020 Ampetronic will provide in-region technical and sales support for Williams’ European distribution partners and customers. Ampetronic will also provide European warehousing and logistics support to ensure rapid stock availability across the region for both Williams and Ampetronic product ranges. In addition, effective 1 May 2020, Ampetronic becomes Williams AV’s exclusive distribution partner in the UK and Ireland, offering Williams AV products to itsportfolio.
The new partnership brings together strong and complimentary product lines and well-matched philosophies, and will give a new focus and energy on ensuring society can meet the needs of people who experience hearing loss.
‘Ampetronic is a pioneer in Hearing Loop technology and the world leader in design and manufacturing of these systems,’ says Williams AV President and CEO, Rob Sheeley. ‘We have always sought a way to better service our international customers. By partnering with Ampetronic, our organisations have the ability to greatly expand the market for Assistive Listening and Conferencing Technologies while providing the top level of service and support for our channels. This partnership also provides collaboration opportunities between our R&D teams to accelerate new product development in our markets.’
‘Williams AV has a strong brand and reputation in the USA, and is a passionate advocate for hearing loops and direct-to-hearing aid solutions for assistive listening,’ adds Ampetronic MD, Julian Pieters. ‘As well as a skilled and knowledgeable hearing loop sales and support team in the USA, Williams continues to invest in hearing systems; having just released new IR systems and new IR+W-iFi hybrid products, the company’s roadmap is a close fit with our market in the UK and Europe.
‘We are delighted to be working with Williams and look forward to collaborating with them on the exciting opportunities our partnership is sure to present, including new product lines outside of assistive listening such as Bluetooth Audio conferencing, Translation and Presentations systems.’
