India’s increase in music festivals, live acts, private shows and grand weddings is being met by Mastersound’s recent investment in audio technology, including a DiGiCo SD10 from the British manufacturer’s authorised India distributor, Hi-Tech Audio Systems.
Among the pioneers of the Indian rental market, New Delhi-based Mastersound was has been a trendsetter in the North India market since its inauguration: ‘Gurnam Singh, the founder of Mastersound, had a vision when he started the company in 1956,’ says Current director, Tarandeep Singh. ‘He didn’t want to compromise on its audio system’s quality and always aimed to provide the best solutions to his clients.’
The company resume includes India’s first Prime Minister Jawaharlal Nehru, George Harrison, sitar maestro Ravi Shankar and Lata Mangeshkar. Being the third-generation company head, Tarandeep Singh has made sure he can carry on Mastersound’s legacy with the same promise of quality as his father and his grandfather. The purchase of the SD10 fits with this ethos.
‘DiGiCo’s SD10 is in high-demand among both mixing engineers and artists,’ he says. ‘It was time for us to upgrade our inventory and the first choice was DiGiCo. I was also confident with Hi-Tech Audio Systems’ support. The first show we did with the SD10 was for Bollywood’s popular singer Shaan in Lucknow. Tanay Gajjar, who was the FOH engineer, prefers DiGiCo and we were happy to provide him with the SD10.’
‘Mastersound’s SD10 curtain raiser show for Shaan went smoothly,’ adds Hi-Tech DiGiCo Audio Systems Application Engineer, Vanshaj Sharma. ‘Tanay Gajjar is India’s top engineer and has been travelling with Shaan for a long time now. He is an keen user of DiGiCo and loves the worksurface. The fact that DiGiCo worksurfaces are familiar across the range and engineers are comfortable to jump around different DiGiCo consoles is a bonus for us, and makes the console a popular choice for rental companies to provide a user-friendly digital console.’
Akshay Rajput, Sales Manager for Hi-Tech Audio Systems confirms that the legacy of Mastersound is respected across India’s audio rental industry: ‘We are honoured and privileged to provide them with the SD10,’ he adds. ‘DiGiCo is an iconic brand that is admired globally. Our priority is always client after-sales support and we won’t compromise on that.’
‘We are always delighted when our clients appreciate our efforts to represent DiGiCo in India,’ concludes Hi-Tech Audio Systems MD, Rajan Gupta. ‘We know that DiGiCo’s popularity is due to its continuous endeavour to innovate and upgrade its technology. We also know that Mastersound and DiGiCo are on a roll to make history in India.’
