Genelec has appointed Audiologic to handle distribution of its growing A/V loudspeaker range throughout the UK, retaining long-term partner in professional monitoring, Source Distribution, to continue to be responsible for UK distribution of studio products and systems.

Based in Harlow, Essex, Audiologic was established in 2004 to supply the professional A/V integration market with top quality products, advice and service, and reckons to be among the UK’s most successful dedicated A/V suppliers offering a range of services, including system design, site surveys and help with tenders.

‘We see this as a unique opportunity for us,’ explains Audiologic MD, Andy Lewis. ‘As a company, we feel that it’s very important to put the right products into the right place. In other words, quality first. Genelec’s philosophy perfectly matches our own in that regard – it is a high-end, aspirational brand that we are very proud to represent in the UK.’

‘Genelec fits wonderfully into the work we are doing in the corporate world and we see many further opportunities in hospitality, higher education and more,’ Lewis adds. ‘The advent of their Smart IP technology which delivers power, audio and control all over a single CAT cable opens up even more possibilities for integrators. We’re looking forward to significantly developing Genelec’s AV business in the UK.’

‘We’ve felt for some time that, in order to have a meaningful impact on the A/V market in the UK, we needed to have a dedicated A/V distributor and this is especially true now that we’ve launched the Smart IP range which has the potential to make a big difference to integrators and installers everywhere,’ says Genelec Sales Manager for Western Europe, Michael Bohlin. ‘Audiologic is ideally placed to optimise this potential; the company’s knowledge, technical expertise and approach to the market makes it the perfect partner for us.’

More: www.audiologic.co.uk