Austria’s television coverage of MotoGP is pioneering fans’ viewing experience with technology developed by Austrian innovator, NativeWaves. Collaborating with Red Bull Media House, NativeWaves has supplemented broadcast coverage on Austria’s ServusTV with a second-screen app that provides access to various camera views on mobile devices. This allows viewers to watch all the action perfectly synchronised across multiple screens.
NativeWaves used the Amazon Web Services (AWS) cloud service portfolio to bring this groundbreaking experience to viewers. AWS CloudFront was used to distribute the content and achieve scale, while various other AWS services contributed towards easy development and management of this operation. Starting from managed database services to serverless solutions, AWS provided dependable cloud services to ensure the success of this project.
‘NativeWaves technology answers a problem that the industry has faced for many years, and we are delighted our solution allows broadcasters to engage viewers by offering additional content seamlessly across multiple devices,’ says NativeWaves CEO, Marcel Hasenrader. ‘They can also collate viewer behavior analytics to help them enhance and tailor the user experience, creating potential for new revenue streams.’
NativeWaves’ technology for broadcast provides a seamless and synchronised experience across multiple screens, enabling viewers to watch additional content without the limitations of TV where only one camera angle is broadcast at any time. Efficient and versatile, it delivers ultra-low latency streams which are faster than TV, while optimising bit-rates and quality. NativeWaves’ technology integrates into existing broadcast processes while maintaining the integrity of the original content. NativeWaves is a member of the AWS Partner Network (APN) programme.
More: ww.nativewaves.com
