Biamp has reorganised its European distribution, ‘with a continued focus on rapid investment and expansion’. The move places the company’s representation with either a sole distributor or dealer-direct distribution.

Biamp reorganises distribution in EuropeFollowing the recent opening of new European headquarters in Antwerp, Belgium, and the acquisition of Apart Audio and Community Loudspeakers, Biamp’s new distribution model will enable the company ‘to more aggressively pursue opportunities in all target geographies and vertical markets: corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications’.

‘By appointing a single distributor that can cover Biamp’s full product portfolio – including Apart retail and hospitality loudspeakers, Community large venue loudspeakers, and Cambridge sound management solutions – our customers get a single point of contact for better service, complete solutions, and an exceptional experience,’ explains Biamp Europe General Manager, Kris Vermuyten.

In Belgium, Luxembourg, and the United Kingdom, Biamp will move to a dealer-direct distribution model. Other European territories are now served by Kain Audio-Technik in Austria; Kinovox Scandinavia ApS in Denmark; Sidev in France; prodyTel Distribution in Germany; Prase Engineering in Italy; Scandec Systemer in Norway; Konsbud Audio in Poland; AV Center Russia LLC in Russia; AVIT Vision in Spain; Show Supply in Switzerland; and Mennegat Trading in The Netherlands.

‘We are thrilled to partner with this select group of distributors who offer regional expertise and strategic alignment with our expanded European operations,’ said Rashid Skaf, Biamp President, CEO and co-chairman. ‘We look forward to working closely with these partners to drive growth and enhance operations throughout the region.’

More: www.biamp.com

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